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How to Hire the Class of 2025: What Gen Z Graduates Want from Employers
Hannah Lynn
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May 8, 2025 8:00:00 AM
Did you know Gen Z is projected to make up nearly 30% of the U.S. workforce by 2030?
This generation of workers is entering the job market with a unique set of expectations, and the Class of 2025 is leading the way. From graduating from high school and starting college during a global pandemic to entering a competitive job market, these graduates are resilient, adaptable, and ready to work with strong values.
But to hire them, employers need to understand what today's graduates care about to help their business stand out and secure top talent.
What Does the Class of 2025 Want in a Workplace?
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Purpose over perks: 84% want to work for a company that aligns with their personal values. For smaller organizations, this means leading with your mission can be a real advantage.
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Flexibility: 2 in 3 students prefer hybrid or remote options. Even minor flexibility can help your roles stand out in a competitive field.
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Security and structure: More than half of students say job security is more important than passion. They want to know they’ll be supported and see a clear growth path.
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Employer reputation: Gen Z is doing their homework. 83% say they research employer reviews and ratings before applying. Transparency, authenticity, and a strong online presence are essential.
From Handshake’s graduation data, we know that 3 in 4 students expect to graduate on time, and many are eager to start working right away.
How Your Business Can Stand Out This Season and Beyond:
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Be transparent: List salary ranges, benefits, expectations, and culture highlights in your job descriptions.
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Invest in development: Mentorship, onboarding, and leadership training are key to attracting and retaining Gen Z employees.
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Recruit year-round: Build awareness by attending career fairs in the fall and spring semesters, hosting interns, and maintaining a strong digital presence. (You can find local career fair opportunities on Handshake!)
The Class of 2025 isn’t just looking for a job, they’re looking for belonging. Employers who show up with clarity, consistency, and care will be the ones who attract the best of this resilient, mission-minded generation.
About the Author:
Hannah Lynn | Director of Development & Engagement, Lipscomb University's College of Business
Hannah Lynn is a Certified Gallup CliftonStrengths Coach and the Director of Professional Development and Engagement at Lipscomb University’s College of Business. With a background in marketing, event planning, and career coaching, she helps individuals identify and leverage their unique strengths to build fulfilling careers that align with their passions. Hannah is passionate about empowering others to maximize their potential and confidently navigate their professional journeys.